Short-Form Creators & Editors
Find the hooks and formats that beat a creator's median Reels by 3× to 10× to model proven ideas.
Find Viral Outlier Content.
Benchmark Instagram Reels & YouTube videos against creator median views in one click.
HOW IT WORKS
Research in three steps.
Scan creator feeds, benchmark against medians, and find breakout content in seconds.
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01
Open any creator
Instagram Reels tab or YouTube channel library.
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02
Scan visible Reels & videos
Automatically gathers view counts and benchmarks.
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03
Sort by outliers
Spot 3× to 10× spikes and export to spreadsheet.
WHO IT'S FOR
Built For Content Creators.
Compare every video against creator medians instead of misleading raw view counts.
YouTubers & Channel Strategists
Benchmark videos and Shorts against channel medians to isolate breakout topics from audience inertia.
Social Media Managers & Agencies
Speed up competitor research and export clean spreadsheets with relative multipliers for client pitches.
FEATURES
Four tools in one.
Everything needed to research, filter, benchmark, and export creator content.
Median-Based Outlier Score
Pinpoint content that outperforms typical results by 3× to 10× without viral skew.
Instagram Reels & Explore Downloads
Inspect engagement metrics and download high-res MP4s directly from Explore or creator profiles.
YouTube Videos & Shorts Scanner
Benchmark channel uploads and sort videos by relative multiplier in two clicks.
Spreadsheets & Clipboard Export
Export to Excel (.xlsx), CSV, or copy formatted rows to paste directly into Google Sheets or Notion.
CREATOR RESEARCH
Instagram & YouTube Analytics.
Spot breakout Reels, Shorts, and videos in seconds without manual scrolling.
Instagram Outliers
Breakout Instagram Reels
Filter creator profiles to uncover Reels that beat the creator's median by 3× to 10×.
YouTube Outliers
Viral Shorts & Videos
Scan channel uploads and rank videos by performance benchmark and Outlier Score.
OUTLIER SCORE
The Outlier Score Engine.
Benchmarks each post against median views to spot true viral breakouts.
✦
Performance Benchmark
Outlier detected
Typical
~1.0×
Normal reach
Strong
2×–3×
Above average
Outlier
5×+
Viral breakout
Filters
PERFORMANCE RANGE
CUSTOM FILTERS
Instant Filters & Sorting.
Surface breakout Reels and videos that beat median performance by 3× to 10×.
FROM RANK KIWI RESEARCH
Why Medians Beat Averages.
In 448k channels analyzed, median best-of-10 uploads earned 10.82× initial views. Stop judging creators by a single post.
WHY IT'S FREE
Free forever. Built for creators.
“Most social analytics tools charge $15 to $99 every single month for bloated SaaS dashboards filled with vanity charts and delayed reports. All creators and video editors actually need is a fast, lightweight way to open any creator, see their real median baseline, and instantly find the outlier hooks that broke out.
I built Rank Kiwi for myself because I refused to pay a monthly subscription just to see which videos beat a creator's normal. It runs 100% locally in your browser, requires no login or passwords, and will remain completely free forever.”
TOOL GUIDES & COMPARISONS
Compare Content Research Tools.
Side-by-side comparisons, verified alternatives, and creator software guides.
Side-by-Side
Tool Comparisons
Honest trade-offs vs Sort Feed, Socialinsider, Metricool, Viewstats, and YouTube Studio.
Explore 5 Comparisons → DirectoryAlternatives Hub
Evaluate replacements for heavy dashboards and single-platform extensions with verified features.
Browse Alternatives → Curated ListsBest Software Guides
In-depth reviews of the top Instagram and YouTube analytics, content research, and competitor tools.
View 8 Best-of Guides →FAQ
Frequently Asked Questions.
Quick answers about privacy, browser support, and Outlier Scores.
What does Rank Kiwi do?+
Rank Kiwi is a free Chrome research extension for Instagram and YouTube. Open any creator or channel to rank visible Reels, Shorts, and videos against their own median baseline and export directly to a spreadsheet.
How does the Outlier Score work?+
Outlier Score divides a video's view count by the creator's median view count. A 3.2× score means the video earned more than triple the creator's typical results. We use medians instead of averages so one viral hit doesn't distort the baseline.
Why Instagram Reels only?+
Instagram does not expose view counts on static photos or carousels in public grid views. To protect your data accuracy and keep baselines pure, Rank Kiwi focuses exclusively on video Reels and Explore feed video downloads.
How does the Explore download feature work?+
When browsing Instagram's Explore feed or creator Reels grids, Rank Kiwi adds a direct download action so you can save high-performing reference videos straight to your disk for editing breakdowns.
Which YouTube formats are supported?+
Rank Kiwi supports YouTube long-form videos and YouTube Shorts, allowing you to filter by duration and benchmark against channel medians.
Do you require my Instagram or Google password?+
Never. Rank Kiwi requires no accounts, no login, and no passwords. All data processing executes 100% locally in your Chrome browser sandbox.
Can I export to Google Sheets?+
Yes. You can export directly to native Excel (.xlsx), standard CSV, or copy formatted rows to your clipboard for instant pasting into Google Sheets, Notion, or Airtable.
Is Rank Kiwi really free forever?+
Yes. There are no paid tiers, no subscription prompts, and no locked features. It is free forever.
How do I get support or report a bug?+
Contact Bhavishya Singla directly at say@hibhavishya.in or visit our Support page.
Find Viral Outliers Today.
Install Rank Kiwi free and benchmark creator performance instantly.